Project Description
Front Street Capital is privately held and independent, offering a diverse range of investments, including growth, income and tax-minded portfolios offered as mutual funds, hedge funds, and flow-through limited partnerships. SELECT was approached to raise the profile of its team of senior portfolio managers:
- Communications planning
- Proactive and reactive media relations
- Editorial calendar developed
- Ongoing development of story pitches to match market conditions
- Profile-building for Portfolio Managers
- Media coaching
- Monitoring and analysis
Results:
- Significant uptick on sales leads based on more aggressive media approach; 20+ appearances on BNN in the last 12 months