Making cents and sense of sponsorship
Sponsorship marketing can take many forms depending on the nature of your business and the communities you want to reach. For example, a donation of time or money demonstrates ‘corporate citizenship’ by being more involved in social issues and the well-being of local communities. True sponsorship marketing, meanwhile, supports a company’s corporate or marketing strategy; and can be used to ‘market’ a product, company, service or idea.
Sponsorship evaluation requires a thorough analysis of the challenges and opportunities to meet your business objectives. SELECT consultants can help you determine fit and potential for return on investment.