We begin by listening. Nobody knows your organization better than you do. Our job is to help you frame your story and communicate it well. We’ll review your previous approach to inform our thinking and start plotting a course to connect with your audience.
Tell us your story and we’ll help you craft media materials in short order. We also recognize the need to revise and refine to satisfy various people within and outside your organization. We also push back when the written word no longer says anything meaningful.
We understand deadlines as we face them on a daily basis dealing with the media. We will help you develop a timeline to ensure all written materials are properly vetted by any internal or regulatory stakeholders.
We help organizations identify the right audiences, select the best communications channels and sharpen their messages. We also understand that what works in one market may not work in others. Our experienced media relations team has intimate ties with – and understanding of – the local media in major markets.
Knowing the Media
Today’s media landscape has never been more complex. Knowing the media allows us to make quick work of building media lists, developing editorial calendars and hitting the phones. We’re eager to share our media relationships and help our clients build their own with the aim of becoming a trusted media source.
While there is a specific strategic course to be followed, we recognize the need to identify and act on opportunities as they suddenly emerge – in short order. We can turn on a dime to take advantage of “as it happens” news presenting our clients as third-party experts ready to share their insight.
Andrew conducted thorough and knowledgeable presentation and media training sessions. He is well versed in these areas providing practical examples while patiently taking numerous questions. I value the skills learned from his sessions both professionally and personally.
Chris M. Diceman, Dicemark Capital Investors
Joe always exceeded my expectations. There was zero learning curve when we first engaged and it led to some fantastic work on a couple of our key programs. Joe also has a great overall marketing mind and understands many facets of the mix beyond just PR. Over time with the Callaway business, Joe started to work on more non-traditional PR programs for us and became a strategic partner to our business as he started to extend into our experiential and engagement programs. I’ve enjoyed working with Joe over the years and would highly recommend him to any potential brand looking to engage with him.
Chris Walling, Marketing Director at Callaway Golf Canada
Andrew and I worked together on a project for the City and I witnessed nothing but sound strategy, professionalism and strong attention to detail, which are critical in any communications project. He was also very good to work with as a partner with another agency, which is a rare quality in today’s world. A must-have on your team.
Dave Nourse, Senior VP, Managing Director - One Method Inc.
Our Proven Process, Produces Results
1. LET’S MEET
Review of all pertinent literature (e.g. mission statement, marketing materials, website, existing key messages) and briefing materials.
2. WE PLAN
Develop a comprehensive, draft communications plan including situation analysis, objectives, strategies, key messages, tactics, and timelines.
Implement the communications plan where specific deliverables and timetables are delivered (e.g. local and national story pitches, desk-side briefings with reporters, news release dissemination).
Regular and ongoing communications with the client to assess results against objectives and expectations, and to ensure needs are being met.
Final evaluation and potential next steps going forward.
We’re Here To Take You To New Heights!
Through Creative Ideas, Innovation & Sheer Determination