Project Description

IPG Mediabrands is committed to driving automated buying, pay-for-performance and digital innovation solutions. In Canada, IPG Mediabrands is represented by UM, Initiative, Reprise, Orion, Cadreon, Magna and Media Experts. SELECT works with each of these business units on a variety of projects, including research into how many people were jumping back onto the Blue Jays bandwagon in 2015:

  • Communications planning
  • Proactive and reactive media relations
  • Developed questions for national survey
  • Infographic developed
  • Media coaching
  • Monitoring and analysis
Results:
  • Spokesperson interviewed by Marketing Magazine, Toronto Star and CTV News Channel