Let's Take Stock
We begin by listening. Nobody knows your organization better than you do. Our job is to help you frame your story and communicate it well. We’ll review your previous approach to inform our thinking and start plotting a course to connect with your audience.
Story Telling
Tell us your story and we’ll help you craft media materials in short order. We also recognize the need to revise and refine to satisfy various people within and outside your organization. We also push back when the written word no longer says anything meaningful.
Time Management
We understand deadlines as we face them on a daily basis dealing with the media. We will help you develop a timeline to ensure all written materials are properly vetted by any internal or regulatory stakeholders.
On Target
We help organizations identify the right audiences, select the best communications channels and sharpen their messages. We also understand that what works in one market may not work in others. Our experienced media relations team has intimate ties with – and understanding of – the local media in major markets.
Knowing the Media
Today’s media landscape has never been more complex. Knowing the media allows us to make quick work of building media lists, developing editorial calendars and hitting the phones. We’re eager to share our media relationships and help our clients build their own with the aim of becoming a trusted media source.
Nimble
While there is a specific strategic course to be followed, we recognize the need to identify and act on opportunities as they suddenly emerge – in short order. We can turn on a dime to take advantage of “as it happens” news presenting our clients as third-party experts ready to share their insight.
Recent Projects We’ve Completed For Our Clients
Some Words From Our Clients
Our Proven Process, Produces Results
1. LET’S MEET
Review of all pertinent literature (e.g. mission statement, marketing materials, website, existing key messages) and briefing materials.
2. WE PLAN
Develop a comprehensive, draft communications plan including situation analysis, objectives, strategies, key messages, tactics, and timelines.
3. EXECUTE
Implement the communications plan where specific deliverables and timetables are delivered (e.g. local and national story pitches, desk-side briefings with reporters, news release dissemination).
4. MONITOR
Regular and ongoing communications with the client to assess results against objectives and expectations, and to ensure needs are being met.
5. REPORT
Final evaluation and potential next steps going forward.
We’re Here To Take You To New Heights!
Through Creative Ideas, Innovation & Sheer Determination
