Project Description
To celebrate the 30th Anniversary of the Marathon of Hope, adidas Canada supported The Terry Fox Foundation with two special fundraising initiatives
eBay online auction of Terry Fox Limited Edition Replica Shoes signed by Canadian Olympians
Commemorative shoe laces for $5
A press conference was held at the MaRS Centre in Toronto with Terry’s parents Betty and Rolly
Commemorative shoelaces were sent to media to encourage coverage
Results:
Generated over 24 million impressions
