Project Description

To celebrate the 30th Anniversary of the Marathon of Hope, adidas Canada supported The Terry Fox Foundation with two special fundraising initiatives

eBay online auction of Terry Fox Limited Edition Replica Shoes signed by Canadian Olympians

Commemorative shoe laces for $5

A press conference was held at the MaRS Centre in Toronto with Terry’s parents Betty and Rolly

Commemorative shoelaces were sent to media to encourage coverage


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