Project Description
STIHL is the number one selling brand of handheld outdoor power equipment in Canada. STIHL manufactures a full line of powerful, lightweight and versatile handheld outdoor power equipment for homeowners and professional users. SELECT was hired to promote product lines and the STIHL Timbersports Series:
- Communications planning
- Proactive and reactive media relations
- Event management
- Media coaching
- Monitoring and analysis
Results:
- Extended TV segments with Canada AM, Breakfast Television, CP24, CityLine and CH Morning among others