Project Description
IPG Mediabrands is committed to driving automated buying, pay-for-performance and digital innovation solutions. In Canada, IPG Mediabrands is represented by UM, Initiative, Reprise, Orion, Cadreon, Magna and Media Experts. SELECTÂ works with each of these business units on a variety of projects, including research into how many people were jumping back onto the Blue Jays bandwagon in 2015:
- Communications planning
- Proactive and reactive media relations
- Developed questions for national survey
- Infographic developed
- Media coaching
- Monitoring and analysis
Results:
- Spokesperson interviewed by Marketing Magazine, Toronto Star and CTV News Channel