Branding

/Branding

Lifestyle PR – Team KOOL Green

Team KOOL Green was an Indy car team competing throughout North America with drivers Paul Tracy and Dario Franchitti always up at the front in most races.  Our mandate was to reach beyond the traditional sports beat to generate lifestyle media coverage leaning on the personalities within the team: Communications planning Proactive and reactive media relations Editorial [...]

Equifax Canada

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Equifax powers the financial future of individuals and organizations around the world. Using the combined strength of unique trusted data, technology and innovative analytics, Equifax has grown from a consumer credit company into a leading provider of insights and knowledge that helps its customers make informed decisions. SELECT works with a number of business units within [...]

Golf Canada

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Golf Canada is the governing body of golf in Canada, representing more than 350,000 members at 1,600 clubs across the country.  Our mandate was to create awareness for Golf Canada and its programs beyond the regular beat media: Communications planning Proactive and reactive media relations Editorial calendar developed Additional support around professional tournaments Media coaching [...]