Project Description
Golf Canada is the governing body of golf in Canada, representing more than 350,000 members at 1,600 clubs across the country. Our mandate was to create awareness for Golf Canada and its programs beyond the regular beat media:
- Communications planning
- Proactive and reactive media relations
- Editorial calendar developed
- Additional support around professional tournaments
- Media coaching
- Monitoring and analysis
Results:
- Six-month period earned 444 news items or 21 million impressions
