Project Description

Equifax powers the financial future of individuals and organizations around the world. Using the combined strength of unique trusted data, technology and innovative analytics, Equifax has grown from a consumer credit company into a leading provider of insights and knowledge that helps its customers make informed decisions. SELECT works with a number of business units within the company – including marketing, fraud and personal solutions:

  • Communications planning
  • Proactive and reactive media relations
  • Developed questions for national survey
  • Media coaching
  • Monitoring and analysis
Results:
  • Consistent coverage with every project, securing interviews with BNN, CBC, CTV and Global, as well the Globe & Mail, National Post, Toronto Star and Canadian Press on the print side