Project Description
Team KOOL Green was an Indy car team competing throughout North America with drivers Paul Tracy and Dario Franchitti always up at the front in most races. Our mandate was to reach beyond the traditional sports beat to generate lifestyle media coverage leaning on the personalities within the team:
- Communications planning
- Proactive and reactive media relations
- Editorial calendar developed
- Photo shoots
- Infographics
- Media coaching
- Monitoring and analysis
Results:
- Coverage every race weekend featuring the drivers or human interest stories within the team
